About Us

Who are we?

Identity Party is a small business based in London selling vintage and preloved clothes to our amazing customers all over the world. 

All items are vintage pre-owned or deadstock items (already manufactured in the past) that have been curated into a collection of unique gems for your wardrobe! Buying pre-loved clothing supports sustainable fashion. Please bear in mind some items may have had their tags removed by previous owners and show small signs of wear in keeping with garment age, but any major flaws will be noted. 


Since we launched in April 2017, we have sold over 25,000 items. Identity Party aims to adopt the ease and accessibility of online fast fashion whilst ditching the poor quality, large quantities of waste, and unethical labour practices. Combining trend-led items and the ease of shopping online contributes to a growing phenomenon of second hand- a market set to overtake fast fashion in the next decade.

When the average item of clothing is only worn 7 times, and 30% of the clothes in our wardrobes are unworn, the resale market is instrumental in creating a cycle and cutting down on textile waste. Beyond the positive practical elements, nothing is more satisfying than matching an unloved item with someone who will love it again.


We've been selling on other platforms including Depop and Asos Marketplace for over 3 years and have over 5000+ 5* reviews.