Who are we?

Identity Party is an online vintage clothing shop selling a curated collection of unique items, with sustainability at the forefront of the business. Since its launch in April 2017, the brand has gained over 91,000 followers and sold over 10,000 items, and provides a platform in which the benefits of shopping sustainably can be promoted, influencing consumers whilst providing them with a more ethical way to shop. Identity Party aims to adopt the ease and accessibility of online fast fashion whilst ditching the poor quality, large quantities of waste, and unethical labour practices. Combining trend-led items and the ease of shopping online contributes to a growing phenomenon of second hand- a market set to overtake fast fashion in the next decade.


Our Products

All items are vintage pre-owned or deadstock items (already manufactured in the past) that have been curated into a collection of unique gems for your wardrobe! Buying pre-loved clothing supports sustainable fashion. Please bear in mind some items may have had their tags removed by previous owners and show small signs of wear in keeping with garment age, but any major flaws will be noted. 


Our Website

Identity Party's website launched in August 2020. We've been selling on other platforms including Depop and Asos Marketplace for over 3 years and have over 4000+ 5* reviews. Vintage is our thing, and luckily websites are Shopify's thing so you're in good hands! Shopify are a great e-commerce platform and make sure everything runs smoothly. You can read more about their terms here.

When the average item of clothing is only worn 7 times, and 30% of the clothes in our wardrobes are unworn, the resale market is instrumental in creating a cycle and cutting down on textile waste. Beyond the positive practical elements, nothing is more satisfying than matching an unloved item with someone who will love it again.